• The results also found that SEVNs are significantly and positively related with environmental and ICNs, but are negatively related to PIN of EVs. It is rational to imagine that consumers who hold self-enhancement values, such as, success and satisfaction about their activity, would reflect self-interest and for this reason, they place greater importance on environmental and ICNs. These findings also suggest that the desire for social appreciation and self-satisfaction may not run parallel with PIN as consumers may try to achieve recognition by other means, such as, through personal achievement in career and status in society. The latter finding is inconsistent with Follows and Jobber’s (2000). Similarly, conservation values (conformity, not against the norms) were found to be significantly but positively related to ECNs of PIN.
• Insights gained from the results of this research will shed more light on consumer’s PIN. This information will direct policymakers in crafting energy and transportation policy based on the entire EVs’ socio-technical system. This research will also provide guidance to EVs engineers’ decisions in incorporating consumer preference into EVs engineering design.
• The results of the study also suggest that domestic and foreign manufacturers of EVs should also take into consideration the apparent ease and convenience of recycling and reusing the battery by users. This could be achieved, perhaps, by using special materials that promote recycling and yet are not harmful to the users.
• On a macro-scale, this study hopes to contribute to the government’s effort at maintaining a sustainable transportation system in Kuala Lumpur, whereby energy and transportation policies and efforts need to take into consideration an understanding of the motivations of people in purchasing green products.
• This study also suggests the relevance and usefulness of the TRA in examining beliefs, values and attitudes towards green products PIN in a developing country. Extant literature has established that general attitudes towards environmental issues and green behaviour are less correlated at the multi-product level in comparison to a specific product level (Ramlah et al., 2010). When interpreting the results, it becomes clear that there is a distinct demand for EVs amongst consumers.
• We believe that there will be an increase in demand for EVs and the Malaysian automobile manufacturers should utilize this opportunity. Therefore, it would be very interesting to see a study focusing more thoroughly on the consumers’ attitudes who do not intend to purchase EVs in order to see what reasons influence their decisions. Further researches can be done on this issue. This would contribute valuable information concerning why some consumers do not consider purchasing EVs.