“5” indicates Strongly Agree” responds. Rating 3 is for respondents who feel they are just “Not Sure” with
statements.
It was devised to collect primary data required and is divided into five sections. Section 1 collates the
demographic profile of the respondents participating in the study. Section 2 consists of statements on the consumers’
consumption behavior.
Section 3 determines the consumers’ knowledge on Halal matters, whilst Section 4 investigates their perception
on Halal products from Malaysia as well as their level of ethnocentrism. Section 5 consists of open-ended questions
on Halal key issues and the last question requires the respondents to choose the correct Halal logo from JAKIM.