Customer goodwill/reputation of firm A Goodwill is an intangible asset that arises as a result of the acquisition of one company by another for a premium value. The value of a company's brand name, solid customer base, good customer relations, good employee relations and any patents or proprietary technology represent goodwill. Nike Inc's goodwill for the quarter that ended in Nov. 2015 was $131 Mil. Nike's reputation was valued at $3.9 billion in 1993. However its reputation was subsequently heavily tarnished by accusations that it takes advantage of sweatshop labor in the manufacture of its shoes.
Field failures, Repair/replacement in field
Nike stands behind all of its products. If your product has a workmanship or material flaw, support is available depending on your place of purchase.
Some Nike products have specific written guarantees and/or warranties. Nike.com purchases: Flawed shoes, apparel and gear can be returned if manufactured less than two years ago. Follow the online return steps above.
• Nike store purchase: Return flawed products to the store or another nearby Nike store.
• Authorized retail store purchase: Attempt to return your product to the store. If you're unable to return to the store, please start a claim on Nikeclaims.com.