Several empirical
studies have examined the linkage between environment
and strategy. For example, Fuschs, Mifflin,
Miller, and Whitney (2000) found that
successful firms aligned key elements of strategy
with the environment. Chong and Chong (1997)
found a positive association between perceived
environmental uncertainty and strategy, and
Miller (1988) found a relationship between an
unpredictable and dynamic environment and an
innovation strategy.