“Be the Best, Be the One”—Toward the centennial (present)
In 2012, the company set forth “What We Aim to Be in 2019, Our Centennial Year” and adopted “Be the Best, Be the One” as its new slogan. The years until the centenary are considered to be the period in which a foundation will be laid for the company’s steady, continuous growth over the coming 50 and 100 years. The first medium-term management plan for the period, “Be the Best, Be the One 2014,” was formulated as the company’s first step toward realizing its vision of “what we aim to be.” In 2013, the sales force was reorganized into five business units and 22 business divisions. The overseas regional organizations were regrouped into four broad regions: East Asia; Asia & Oceania; Europe, Middle East, Africa & CIS; and the Americas.
“Be the Best, Be the One”—Toward the centennial (present)In 2012, the company set forth “What We Aim to Be in 2019, Our Centennial Year” and adopted “Be the Best, Be the One” as its new slogan. The years until the centenary are considered to be the period in which a foundation will be laid for the company’s steady, continuous growth over the coming 50 and 100 years. The first medium-term management plan for the period, “Be the Best, Be the One 2014,” was formulated as the company’s first step toward realizing its vision of “what we aim to be.” In 2013, the sales force was reorganized into five business units and 22 business divisions. The overseas regional organizations were regrouped into four broad regions: East Asia; Asia & Oceania; Europe, Middle East, Africa & CIS; and the Americas.
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