Watanabe is a cheerful and very talkative fellow who looks a lot younger than his 45 years. When queried about his main aims for JUKE, he mentioned three aspects; originality, presence and something called robiotic. “The car has to be compact but tough, giving it the feel of a larger vehicle. This also adds an element of ‘premium’ to the car and helps with the overall strongpresence of JUKE. Just because a car is compact shouldn’t mean it’s cheap.” Watanabe cited the importance of making something that hasn’t been created before and won’t be copied by other manufacturers. This is true of another of Nissan’s iconic models, which itself created a new genre, the CUBE.Robiotic is a mix of the words robotic and biological –representing the combination of mechanical and humanelements found in the vehicle’s design.