Rural tourism can be considered as a potentially good product in promoting the country as well as getting the community involved in the travel industry. In Malaysia, rural tourism contributes in achieving the Government’s agenda to build job opportunities and eliminate poverty of the communities involved. Other than that, it can be seen as a way to aid in generating income for the communities (Pusiran & Xiao, 2013). Rural tourism appeared as a potential solution to the mass tourism’s negative effects in developing countries. It is also one of the strategies for the community to achieve better living conditions. The main idea is for the community to create a project that presents a sustainable development and promote the relationship between local community and visitors. To develop a tourism product as such, the core characteristic is to incorporate hotel management, tourism management, food and beverage and complementary services all together. Not to forget other subsystems such as infrastructure, health, education and environment