YOU ESTABLISHED SRI PANWA IN 2005 AT THE AGE OF JUST 23. WERE YOU TRYING TO CREATE A DISTINCTIVELY THAI VISION OF LUXURY?
Sri panwa was created under the idea of Thai luxury, but with a twist, as many luxury brands embrace formal aspects. Sri panwa is fun, luxurious, and boutique. The atmosphere is a kind of beach boys/beach girls feel with an emphasis on good music. These elements allow Sri panwa to be more friendly and more approachable than other traditional luxury hospitality brands seen in Thailand.