The pack has been developed at O-I’s state-of-the-art glass design center at Alloa. O-I was chosen as lead supplier for the redesigned bottle and Alloa welcomed marketing, engineering, design agency and production staff from Clan Campbell, along with O-I NPD and production personnel to see the project through
The Design Centre at Alloa formed part of the company’s £25m investment to support spirits customers last year. Employing both bottle and mould designers, the Centre allows customers and their Scottish agencies to see and approve 3-D renderings of their new concepts while they attend a design session.