As noted previously, the entrepreneurship literature is also fragmented with respect to the unit of analysis . As noted by entrepreneurship scholars (Davidsson & Wiklund, 2001; Chandler & Lyon, 2001), entrepreneurship researchers employ different units of analysis and, at times, multiple level of analysis in the same study in an ad hoc manner and many times without consideration temporal distance among the variables (e.g., individual level variables predicting firm level variables). Low and MacMillan (1988) argue that the phenomenon of entrepreneurship may be observed from multiple levels of analysis as long as they are conceptually related such as when Shephard (2011) illustrate how multi-level analysis may be successfully employed in entrepreneurial decision making. Hence the second purpose of this study is to examine the unit of analysis in published entrepreneurship research within the context of the six schools of thought. Placing this in the context of the six schools of thought raises a series of questions: is research in the entrepreneurial trait school of thought predominantly at the individual level of analysis; is strategic planning school of thought within the micro view characterized by research at the firm level of analysis or multi-level research else? As this indicates findings from this study may shed new insights into limitations and strengths of entrepreneurship research.