The other specific characteristic of organic products, the organic claim, also shows distinctive way of use in the separate countries. A typical trait of organic product packages in all countries is the presence of the organic claim “Organic/ Bio/ Ecological”. However, for Danish and Swedish product packages it is more typical than for Swiss and Austrian. Differences also exist in colour of the organic claim. In Austria and Sweden organic claims are coloured white and green equally often. On Swiss product packs the claim is in white, while on Danish, the claim is most frequently black. These differences indicate that separate countries have distinctive feature of organic claims.