JA is also engaged in a battle with the national government over the Trans-Pacific Partnership (TPP). Ideally the TPP would eliminate import tariffs on Japan’s 5 sacred agricultural products (rice, pork and beef products, dairy, wheat, and sugar). However, JA has waged a public relations campaign lambasting the TPP as a bad deal for Japanese consumers. JA incites fears over food security or a worry that the TPP would destroy rural communities—assuming that rural Japan maintains the soul of the nation.