MINI-CASE: BERGHAUS
Berghaus is a very recognizable brand name when it comes to outdoor wear. One does not have to be an active mountaineer to encounter Berghaus products – these days a visit to the local supermarket on a wet day will probably be quite sufficient, yet Berghaus is much more than a well-known brand name. it is widely recognized as supplier of high performance clothing. This reputation comes from its pioneering work developing outdoor wear made from Gore-Tex-an innovation that has helped to transform the outdoor clothing market in the last thirty years by making breathable waterproof clothing a reality for the first time. Set up in the late 1960s to run a shop specializing in outdoor wear, Berghaus began as a partnership between Peter Lockley who had worked in marketing and sales for the chocolate manufacturer Rowntrees, and Gordon Davidson who worked as a lecturer in mechanical engineering at Newcastle polytechnic (now northumbria university). After an initial start in retailing, Berghaus moved into manufacturing in the early 1970s making first rucksacks and then outdoor clothing. In 1976 Berghaus was instrumental in the development of outdoor clothing made from Gore-Tex. Although W.L. goer and associates developed Gore-Tex fabric, it was Lockley and Davidson at Berghaus that developed the manufacturing techniques that enabled high-performance clothing to be produced using Gore-Tex, giving the consumer for the first time garments that were both waterproof and breathable.
MINI-CASE: BERGHAUS
Berghaus is a very recognizable brand name when it comes to outdoor wear. One does not have to be an active mountaineer to encounter Berghaus products – these days a visit to the local supermarket on a wet day will probably be quite sufficient, yet Berghaus is much more than a well-known brand name. it is widely recognized as supplier of high performance clothing. This reputation comes from its pioneering work developing outdoor wear made from Gore-Tex-an innovation that has helped to transform the outdoor clothing market in the last thirty years by making breathable waterproof clothing a reality for the first time. Set up in the late 1960s to run a shop specializing in outdoor wear, Berghaus began as a partnership between Peter Lockley who had worked in marketing and sales for the chocolate manufacturer Rowntrees, and Gordon Davidson who worked as a lecturer in mechanical engineering at Newcastle polytechnic (now northumbria university). After an initial start in retailing, Berghaus moved into manufacturing in the early 1970s making first rucksacks and then outdoor clothing. In 1976 Berghaus was instrumental in the development of outdoor clothing made from Gore-Tex. Although W.L. goer and associates developed Gore-Tex fabric, it was Lockley and Davidson at Berghaus that developed the manufacturing techniques that enabled high-performance clothing to be produced using Gore-Tex, giving the consumer for the first time garments that were both waterproof and breathable.
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