Findings from this study suggest that, perceived social image strongly affect compulsive buying. This finding supports the notion of symbolic self-completion theory. More clearly, individuals with a greater concern about their social image are more sensitive to the discrepancy between their ‘actual-self’ and ‘desired-self’. And thus, they tend to purchase more products and services that may enhance their social status in front of others which eventually leads to compulsive buying behavior. This finding is in line with past studies (see Elliot 1994; Yurchisin & Johnson (2004). Additionally, Elliot (1994) and Yurchisin and Johnson (2004) contended that, in the context of apparel industry, perceived social image is linked to addictive consumption tendencies.