Be aware your out of hours callers are just as important as those who call within office hours. You may well receive calls in the evening and over the weekend particularly if your callers are consumers. Have a professional call answering service in place for these people – your next big sale could come through when your office is closed. Don’t put them off by letting the phone ring or using an impersonal answerphone. A new customer will almost certainly call the next business in your industry that bothers to pick up.