CHAPTER 1
Logistics and the supply chain
Objectives The intended objectives of this chapter are to:
identify and explain logistics definitions and concepts that are relevant to managing the supply chain;
identify how supply chains compete in terms of time, cost and quality;
show how different supply chains may adopt different and distinctive strategies for competing in the marketplace.
By the end of this chapter you should be able to understand:
how supply chains are structured;
different ways in which supply chains may choose to compete in the marketplace;
the need to align supply chain capabilities with the needs of the end-customer.