The
lesson from this study is that in addition to having a differentiation strategy which
emphasises innovation and exploiting network resources, manufacturing organizations need
to develop a culture of innovation among their workforce. This includes allocating time and
resources to promote innovative ideas and providing reward and recognition for multifunctional
teams that promote creativity. It is also important to note that commercialization
of any innovative ideas should be considered as a focal point in this re-invented
organizational culture.