1. Assurance: Trained and well informed agents, Approaching from customers’ point of view. Trusting agents when explaining policies. Clarity in explaining policy’s terms and conditions. Understanding intimately specific needs.
2. Personalized Financial Planning: Provision of flexible payment schedule. Availability of flexible product solution. Provisions for convertibility of products. Supplementary services.
3. Competence: Staff dependable in handling customer’s problems. Efficient staff. Easy access to information. Prompt & efficient grievance handling mechanism. Prompt and hassle free claims settlement.
4. Tangibles: Adequate no. of branches. Accessible location of the branch. Good ambience of the branch. Possessing good certification and credentials.
5. Corporate Image: Innovativeness in introducing new products. Courteous agents. Value for money. Simple and less time consuming procedure for purchasing a policy. Financially stable company.
6. Technology: Easy online transaction. Prompt complaint handling, online. Proactive information through e-mail or SMS.