Ikea Built a Room in One of Its Stores to Look Like a Damaged Home in Syria Brilliant fundraising idea with the Red Cross
Ikea posters and price tags in the space tell the story of a typical Syrian family's plight, including the lack of food, medicine and clean water. The price tags also serve as donation slips, as the stunt is a fundraising effort with the Red Cross, created by ad agency POL.
The home is a replica of an actual residence in Damascus, as the video below explains.