They talk with customers to learn what they’re looking for but not yet finding. At the same time, Zara trend seekers roam fashion shows in Paris and concerts in Tokyo, looking for young people who might be wearing something new or different. Then they’re on the phone to company headquarters in tiny LaCoruña, Spain, reporting on what they’ve seen
and heard. Back home, based on this and other feedback, the company’s team of 300 designers, 200 specifically for Zara, conjures up a prolific flow of hot new fashions.