The growth of call centers has been highly controversial (Batt et al., 2007, p. 1).
The demands of the business are known for a constant push and pull between cost and
quality; Batt et al. found that "consumers often object to poor service quality, and
managers complain of the difficulties and dilemmas of providing high quality service at
low cost, while dealing with excessive turnover" (p. 1). Batt et al. explained, "Many
different constituencies share an interest in the development of call centers and how they
can be managed successfully in the global economy" (p. 1). According to Peterson
(2000), effective call center management has become more critical to multinational
corporations; "the topic of management in call centers is itself in a state of flux. The
requirements of management are changing dramatically. Operations are becoming more
sophisticated as well as more visible within the enterprise" (p. 4).