By bringing this work back into the conscious of the art world, she was advancing the art form that is photography by using it to increase our awareness of already existing imagery. On a basic level, we tend to equate originality with aesthetic newness. Why should a new concept – the concept of appropriation and the utilising of existing imagery – be deemed unoriginal? Sherrie Levine was interested in the idea of “multiple images and mechanical reproduction”. She said of her work “it was never an issue of morality; it was always an issue of utility.”14 This statement is easily applied to the works of other appropriation artists, as well as Levine’s.