Consumer Profile
Individualistic Distinctively unique, but socially inclusive
Unconventional Exploring territory outside traditional experiences
Authentic Dismissive of outside influences such as trends or traditions
Experienced No virgins, no voyeurs, no pretenders
Aggressive Rebel to the bone, wired for sound
Uninhibited Exhibitionist, piercings and body tattoos
Outlaw Spirited non-conformist, wild-west saloon brawler
Non-Commercial Intensely adverse to manipulation
Exclusive For the dedicated enthusiast only
Aspirational For those of us who only wish