The Distributor shall arrange at its own expense, advertisement and sales promotion of the Contract Products and devote its best efforts toward obtaining the largest sales volume of the Contract Products in the Territory. If necessary, COMPANY supports cooperative advertising executed by COMPANY’s Cooperative Advertising Agreement in a separate contract. The form and nature of advertisement and sales promotion of the Contract Products shall be submitted to COMPANY for the prior approval before publication and unless COMPANY notifies the Distributor that it does not approve of any advertising or sales literature within [ 7 ] days of receipt by COMPANY of details of the same COMPANY shall be deemed to have approved such advertisement or sales promotion.