4. METHODS
To answer the research questions, we conducted two
empirical investigations, namely an online survey and
observations of live streams. Our first investigation is
survey-based. It took place from June 3 until June 28,
2015 on Umfrageonline.com and had 123 YouNow users
as participants. In the survey, the users were asked
questions about YouNow, their behavior concerning
YouNow, and the acceptance of the service in the community.
For the majority of the items we pre-formulated
answers and defined a 7-point Likert-scale (from
“disagree” via “neutral” to “agree”) (Likert, 1932). For
instance, in order to answer RQ 1b (on motivations)
we prepared for the item of “being part of the community”
two statements (Fig. 3).