Product development teams are charged with the responsibility of moving from market
requirements for a product to achieving a product success (refer to Figure 5.3 on page 197).
Such teams often include representatives from marketing, manufacturing, purchasing, quality
assurance, and field service personnel. Many teams also include representatives from vendors.
Regardless of the formal nature of the product development effort, research suggests
that success is more likely in an open, highly participative environment where those with
potential contributions are allowed to make them. The objective of a product development
team is to make the good or service a success: This includes marketability, manufacturability,
and serviceability.