Frankfort’s turnaround plan also included a redesign of the company’s flagship stores to complement Coach’s contemporary new designs. Frankfort abandoned the stores’ previous dark wood-paneled interiors in favor of minimalist architectural features that provided a bright and airy ambience. The company also improved the appearance of its factory stores, which carried test models, discontinued models, and special lines that sold at discounts ranging from 15 to 50 percent. Such discounts were made possible by the company’s policy of outsourcing production to 40 suppliers in 15 countries.The outsourcing sgreements allowed Coach to maintain a sizable pricing advantage relative to other luxury handbag brands in its full-price stores as well. Handbags sold in Coach full-price stores ranged from $200 to $500, which was well below the $700-$800 entry-level price charged by other luxury brands