Looking forward
Businesses in every industry are under intense pressure to rethink their customer value
propositions and operations. Companies taking a proactive position in the digital revolution
and leveraging the full potential of disruptive technologies are:
B Reshaping customer value propositions.
B Remodeling their business operations to deliver new customer value propositions
effectively, efficiently and in innovative ways.
B Doing both at the same time, which leads to the broadest industry transformation.
The path to digital transformation will vary by industry, as will customer adoption and an
organization’s legacy environment. However, every industry is under pressure to change,
and every organization needs to have a plan in place. Those that are able to overcome the
challenge of optimizing both physical and digital elements by implementing new business
models based on customer demand can win first choice of talent, partners and
resources.[26]