Method of Founding. Affiliates are founded as greenfield investments or
through acquisition. Affiliates founded as greenfield investments are typically
founded by MNC employees who seek to replicate key features of the parent
company [Brooke and Remmers 1970; Bartlett and Ghoshal 1989]. On the
other hand, affiliates founded as independent firms and only later acquired
by the MNC may remain relatively similar to local firms. Entry strategy
therefore serves as a proxy for the effects of organizational imprinting