Simple structures and adhocracies make poor divisions because they abhor standards-they operate in dynamic environments where standards of any kind are difficult to establish. (Tjis might partly explain why Alan Ladd, Ir. Felt he had to leave the film division of Twentieth-Century Fox) And professional bureaucracies are not logically treated as integrated entities, nor can their goals be easily quantified. (How does one measure cure in a psychiatric ward or knowledge generated in a university?)