Increase word-of-mouth exposure – By giving current customers incentives for referring friends to shop online, perhaps MotherNature.com could increase their customer base;
Satisfaction guaranteed/Money Back Guarantee – Buying health products online does not appeal to some. Because these products will be used on your body or ingested, the products take on a large amount of significance. Trust is key. By offering a money back guarantee, you are signaling to the customer that you believe in your product. And it may give the customer that extra push that’s needed to make the sale.
Increase conversion rate – People may browse the MotherNature.com site, but then not purchase anything. Why not? Perhaps, by including trust seals on the website, you will motivate more customers to try your products.
Make recommendations – Try to increase the relationship between you and the online customer. If a customer is browsing the website, you could include a question box, where customers can input the type of problem they’re experiencing or the type of product that they’re looking for. Then by offering personal advice, you can build a relationship with the customer and increase conversion rates.