Cultural generalization is another helpful tool. Broad characterizations can be useful as a general guide to anticipating and discussing cultural reactions, attitudes, and behaviors in a neutral way. While cultural generalizations are helpful in analyzing cultural patterns (e.g., Americans tend to be individualistic while Japanese tend to be collectivist), it is understood that no cultural generalization will ever apply to everyone in a culture (no matter how small or isolated) because individual personalities and backgrounds always play a role in how people think and act. In intercultural communication, cultural generalizations are used as a shorthand way to make non-judgmental cross-cultural comparisons, not to oversimplify or deny the complexity of social interaction.
Cultural generalization is another helpful tool. Broad characterizations can be useful as a general guide to anticipating and discussing cultural reactions, attitudes, and behaviors in a neutral way. While cultural generalizations are helpful in analyzing cultural patterns (e.g., Americans tend to be individualistic while Japanese tend to be collectivist), it is understood that no cultural generalization will ever apply to everyone in a culture (no matter how small or isolated) because individual personalities and backgrounds always play a role in how people think and act. In intercultural communication, cultural generalizations are used as a shorthand way to make non-judgmental cross-cultural comparisons, not to oversimplify or deny the complexity of social interaction.
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