Think also of Tokyo Disneyland that is famous for its sky-high customer satisfaction ratings. About 90% of its field staff are part-timers, but every one of them takes on self-driven efforts to incorporate new ideas into their customer service practices under the theme park’s core principle of creating memories filled with happiness to move the hearts of all its visitors. In 2014, let us strive to take one more step forward to help SATO grow into a truly customer-centric company.