While these research findings do not suggest that scarce tobacco-control resources should be redirected to physical activity and other health programs for young people, there are promising synergies upon which to draw. Sport and recreational 'health promotion sponsorship'12,13 is an example of a synergy that has been harnessed by some Australian states and territories. For example, through Healthway, Smarter than Smoking has sponsored around 60 youth-related sports and arts events or activities annually, with promotional strategies such as signage and merchandise, message endorsement by role models and competitions. Structural strategies have included the implementation of smokefree policies and banning the sale of tobacco products at sponsored events. Other ways in which those in tobacco control can harness sport as a protective factor against smoking include supporting and encouraging programs that target physical activity and other positive health behaviours among youth populations at higher risk of smoking, as well as emphasising the detrimental effects of smoking on fitness in information and messages targeting adolescents.