Managing images
Public relations is an important duty of every sports agent. This is because revenue loss is inevitable when clients are entangled in controversy. Brands care about their reputations and will distance themselves from “bad-boy” behavior. Sports agents lose money when their athletes can’t secure deals because of poor images. They also lose money when their athletes violate personal conduct clauses of previously secured deals. Sports agents help their clients downplay controversies and draw attention to their charitable deeds. This may include answering reporters’ questions regarding breaking news or arranging autograph sessions.