A year ago we began a transformation. We took a step back and analysed the
digital landscape and what it meant to our clients and their customers. The
result of this analysis was a restructuring of our various tactical teams into
four key disciplines: Think, Create, Engage and Optimise.
The Think team is responsible for research, insight and strategy. They in
turn work closely with the Create team whose job it is to build beautiful and
functional digital assets. Our Create team is made up of designers, copywriters,
video experts, front-end developers and engineers.
But a digital asset in isolation is like the proverbial billboard in the Sahara –
invisible. This is where our Engage team comes in. Their job is to drive traffic
and build customer relationships. Within Engage resides Search Engine
Marketing, Social Media, Display Media, Viral Marketing, Email Marketing and
CRM. It is particularly within Engage that you see the importance of teams
working together. Social media benefits SEO which benefits PPC which in turn
can help build that important database of email subscribers. A basic example,