Political and legal factors can affect the number of tourist travel to a destination, and this will directly influence the hotel occupancy and will eventually affect the hotel profit and revenue. For example an election in US will result in a changes of issuing VISA to the tourist who wants to travel to the states, which where most IHG properties in. National economic factors could be affect by local international events, for example like all hotel properties like IHG in UK or Beijing, hotel rate will increase significantly due to international events like Olympics, same as the situation UK and Brazil, the hotels rates will be affected by the World Cup events. Social factor could influence hotel industry as well, due to the growth of world population and characteristic of human being, people will have different needs because of different lifestyle. Hotel must change their style, in order to meet the current consumer needs and expectations.