The concept for the selling of Lay's is bringing celebrities as presenters like Nadech, Yaya and Wattasin’s family to make the consumers recognizing their brand. The concept of Lay’s Family Pack is “Family Fun Time”. It focuses on the family and people who stay with the group. For many years, Lay's the activities of consumers to participate in creating a new flavor of Lay's. Because if consumer participation and engagement with the brand or product from start to love and to be the voice for the brands, and make the brand to be fresh new ideas, in the view of the consumer to use. In addition, Lay's a new product, is the lay family pack. Unlike other brands straight when you’re unable to eat. It has a tape for close snake wrappers to maintain the quality of the snack and reduce the difficulty in finding the equipment to shut the bag. So, Lay's is a popular product and different from other brands.