There are 1.1 billion smartphone users which include about 17% of the whole population. To consider that there are 5 billion mobile users the number of smartphone users has grown extremely fast. In addition, 13% of all internet traffic comes from mobile devices. It is predicted that by the year 2014 global mobile internet usage will exceed the internet usage on PC’s (Morgan Stanley). This kind of vast development is driven by 3G internet, the fast development of gadgets and the development of e-commerce.
When planning your marketing strategy don’t forget that users will change the big screen for smaller devices that they will carry 24/7.