At last another half dozen techies with Indian backgrounds have invested Sumer of up to $1 million in specific Bollywood film or studious. Now, there are even investment funds, such as the Isle of Man-based Bollywood Media and Entertainment Fund, which aims to invest across the industry. Independent financial adviser Bobby Ailwadhi, who acts for the funs,says: "Bollywood is a core part of Asian culture, but the growing interest from the U.K. and other international markets has taken the Indian film industry to different level.