Wowza has given us a fantastic platform for streaming video content. ... while at the same time providing unbeatable price and support.
–Sunil Verma, DVP IT, Macy’s Home Store
Macy’s Home Store has also supported increased employee brand awareness through the conversion and streaming of past broadcast campaigns. “We support other divisions wherever and whenever possible,” said Sunil Verma, DVP IT, Macy’s Home Store. “In this instance, the goal was to a clear sense of our more recent brand narrative. Truly, it was as much about educating new employees as it was about reminding more establish sta .”What was surprising to some, however, was the notion to make the content available online.
“We are still building up our online video muscles within our group as well as cross-functionally,” said Verma “Our hope is that our various experiments will get us to a point that we are comfortable using video as an everyday tool. It’s crucial that we connect with the tech-savvy youth customers that comprise our bridal business before going broader with our other units. They are the future of our business, so we need to make sure that we get it right with them, rst and foremost.”
Gone Shopping
Macy’s Home Store was approached by the bridal team in 2006 with a request to create a greater sense of cohesion and community for its 3,000+ bridal sales associates across North America. At the time, they were still working through integration issues related to their various acquisitions as they made the transition