Users line up a silhouette of the XL1 with the image of the real car on the mobile device to access specific instructions for working with the parts. The app reenacts the process of working on the car and gives users more information through specific labels of the individual parts. MARTA also lets users try out new parts on the car, such as different-colored hoods.
Volkswagen teamed up with Metaio, a company that first began by working with Volkswagen on an earlier project and later incorporated augmented reality into browser plugins, apps and more. The company recently launched a project with Ikea, in which shoppers can virtually place products in their home by using the catalogue paired with augmented reality.