Implications for OCB include that organizations should help their employees to balance work and family, which is increasingly getting important for employees (Caproni, 2004). Organizations should encourage employees to think from a global perspective, encourage them to consider the customer's view as well as to push employees to get answers from different layers within the organization to solve problems. In addition, the organization should let employees know that it thinks about the consequences serious decisions will have for employees. And finally, it is crucial that the organizations works together with external partners, such as universities, in order to meet mutual needs (Marsick & Watkins, 2003).