The choice of tools for sales promotion is done
taking into account the size of the demand, the
intensity of competition, the duration of the
promotional coupon available budget, etc. Strictest
differentiate clearly in relation to competing firms,
wholesalers of tourist trips practice a more limited
number of sales promotion methods. [6]
Temporary price reductions (tariff) are common
means used by travel agencies to attract new
customers, increasing the frequency of purchases,
increasing the number of days affected or a
uniform application (reductions of rates for
tourism extrasezonier bringing the application to
the bid) . Special offers used by "Paralela 45"
include service with discounted rates for low
season period and aims to be the entire clientele,
or only in some segments (pensioners, students,
trade unionists); in this category can enter special
programs promoted by the Ministry of tourism.
Discounts on travel packages in the case of
payment in advance (usually in the month of may
for the summer season), the amount thereof as 5-
6% of the total value. Discounts on quantity and
group tours; Paralela 45 provides a place for free
The choice of tools for sales promotion is done
taking into account the size of the demand, the
intensity of competition, the duration of the
promotional coupon available budget, etc. Strictest
differentiate clearly in relation to competing firms,
wholesalers of tourist trips practice a more limited
number of sales promotion methods. [6]
Temporary price reductions (tariff) are common
means used by travel agencies to attract new
customers, increasing the frequency of purchases,
increasing the number of days affected or a
uniform application (reductions of rates for
tourism extrasezonier bringing the application to
the bid) . Special offers used by "Paralela 45"
include service with discounted rates for low
season period and aims to be the entire clientele,
or only in some segments (pensioners, students,
trade unionists); in this category can enter special
programs promoted by the Ministry of tourism.
Discounts on travel packages in the case of
payment in advance (usually in the month of may
for the summer season), the amount thereof as 5-
6% of the total value. Discounts on quantity and
group tours; Paralela 45 provides a place for free
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