As for the taste (Fig. 4B), the purple mild jam was liked very much (7.4 1.1), whereas the panellists neither liked nor disliked the commercial mild jam (5.3 1.9) (Fig. 4B). Despite for accept- ability (Fig. 4C), all jams were considered suitable and scores ranged between “like slightly” (5.7 1.6) in commercial mild and “like very much” (7.9 0.5) in purple mild jam. The panellists preferred mild jams to common jams in terms of taste and overall acceptability, with the exception of jams made from commercial