recreational roadrunners in North Carolina about their interest in, and behaviors associated with, traveling to take part in road races. Thousands of road races are organized in the United States and around the world each year. Many of these races are local community events that attract participants from a wide geographical area. For example, the Manchester Road Race in Connecticut held annually Thanksgiving Day is a community event that grows in size each year and now attracts participants from all over the world. Currently, our knowledge of road racing from a sport tourism view is limited, yet such events constitute a good example of the small-scale sport tourism that Higham (1999) suggests is a way of avoiding the negative impacts associated with hosting the large-scale sports events. By using the concept of involvement, McGehee and colleagues provide a unique analysis of the travel patterns of roadrunners and identify different ways to segment this market by the level of commitment that racers have to their sport. The authors provide some insights that can be used by organizers to enhance the success of their events.