3.1. Research Goal
The fundamental of this study is to analyze the organic food industry as a whole especially in the
Turkey. Entrepreneurs need to understand the trend of the market demand and focus accordingly when
venturing or continuing their business in organic food industry. It is hoped that this study will be used as a
basis for entrepreneurs to assess the condition of the market and move strategically. This will enable
entrepreneurs to develop continuous improvement activities to achieve their business objectives in short
and long term.