The first shoes bearing the NIKE name (which had come to Johnson in a dream) and the famous Swoosh logo (created for $35 by a graduate design student) arrived in the United States in time for the 1972 Olympic trials. The company proudly noted that “four of the first seven finishers”
in the marathon event at the trials (actually, numbers 4, 5, 6, and 7) wore NIKEs. “It was clear to me,” Knight recalled, “that to see name athletes wearing NIKE shoes was more convincing than anything we could say about them.”