If you are skeptical about being able to become more creative through deliberate
art‑centric activity, perhaps it would help to point out that a lot of research has been
going on in this area over the past thirty or so years and the overarching conclu‑
sion has been that creativity can be learned. A seminal book on the subject called
Drawing on the Right Side of the Brain, published first in 1979 by Betty Edwards,
argued that you can learn to use the right side of your brain through conscientious
attention to it.2 Her method to teach drawing, specifically, is through exercises in
observation and fundamental drawing techniques. The main take‑home message
for us is that it is indeed possible to become a good artist and designer even if you
haven’t started out that way, simply by looking, learning, and practicing. The concept
of learning through experience was highlighted in a survey of creativity profession‑
als that concluded that learning through experience is the most important criterion
for obtaining creative achievement.3 Creative talent, in other words, is not just an
innate ability that you either have or don’t have.4
If you are skeptical about being able to become more creative through deliberate
art‑centric activity, perhaps it would help to point out that a lot of research has been
going on in this area over the past thirty or so years and the overarching conclu‑
sion has been that creativity can be learned. A seminal book on the subject called
Drawing on the Right Side of the Brain, published first in 1979 by Betty Edwards,
argued that you can learn to use the right side of your brain through conscientious
attention to it.2 Her method to teach drawing, specifically, is through exercises in
observation and fundamental drawing techniques. The main take‑home message
for us is that it is indeed possible to become a good artist and designer even if you
haven’t started out that way, simply by looking, learning, and practicing. The concept
of learning through experience was highlighted in a survey of creativity profession‑
als that concluded that learning through experience is the most important criterion
for obtaining creative achievement.3 Creative talent, in other words, is not just an
innate ability that you either have or don’t have.4
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