goal - setting in organizations
setting goals starts with top managers. the overall planning process begins with a mission statement and goals for the organization as a whole.
organizational mission
at the top of the goal hierarchy is the mission the organization's reason for existence. the mission describes the organization's values, aspirations, and reason for being. a well-defined mission is the basis for development of all subsequent goals and plans. without a clear mission, goals and plans may be developed haphazardly and not take the organization in the direction it need to go. one of the defining attributes of successful companies such as apple, johnson & johnson, southwest airlines, and walmart is that they have a clear mission that guides decision and actions.
goal - setting in organizationssetting goals starts with top managers. the overall planning process begins with a mission statement and goals for the organization as a whole.organizational missionat the top of the goal hierarchy is the mission the organization's reason for existence. the mission describes the organization's values, aspirations, and reason for being. a well-defined mission is the basis for development of all subsequent goals and plans. without a clear mission, goals and plans may be developed haphazardly and not take the organization in the direction it need to go. one of the defining attributes of successful companies such as apple, johnson & johnson, southwest airlines, and walmart is that they have a clear mission that guides decision and actions.
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